In 2015, St. John’s Convention Centre (SJCC) remodelled their convention space to welcome the world to St. John’s.

As part of the team at Idea Factory, we worked to reflect the architectural updates to the building, announce St. John’s as an exciting destination, and infuse some colourful Newfoundland personality as well.
We settled on the clean and simple abbreviation of SJCC. The J is made from St. John’s unique and humble apostrophe – a rarity in Canadian cities.
Using sea to sky colours, the result is a brand that is welcoming, celebratory, and vibrant.

Art Director
Greg Merner

Terri Roberts

Associate Creative Director
Terri Roberts

Creative Director
Ed Roche

Account Manager 
Lesley Williams

Maurice Fitzgerald

Web Design
Perfect Day

© Copyright - Greg Merner 2018