Working with Gener8 Interactive, we created a friendly and approachable brand using the ampersand to represent inclusiveness.
This program was developed by the Langley Community Social Services hub in Langley, BC as a response to greater numbers of new Canadians moving into the area. LCSS wanted to develop a program to help encourage residents of Langley to embrace the diversity of its new residents.
We chose a bright orange and large text elements to signify the dynamic energy that each new member brings to the community.
The overall branding is bright, friendly and approachable.