What they were missing was a way to communicate their sustainable fishery story, an approach to their complex labelling system, and a unified look and feel for their marketing material. In short – they were looking for a cohesive and unified brand.

We helped tell their unique story by incorporating each fisherman’s info & catch on the their own packaging labels. Now each fish label tells the whole story of where that seafood came from. We represented each species using colour, and carried over the look and feel through their marketing collateral, website, and vehicle graphics.