Airport improvements mean delays for travellers, and SJIAA wanted to get ahead of the conversation.

They approached Idea Factory with the task of branding their improvement initiative and create public awareness around their upgraded runway system and new amenities.

We branded the initiative Expansion YYT and released a series of posters and out-of-home billboards that illuminated the benefits of their upgraded runway system.

Art Director
Greg Merner

Yvonne Noseworthy

Associate Creative Director
Steve Penney

Creative Director
Ed Roche

Account Manager 
Lesley Williams

David Howells

© Copyright - Greg Merner 2018