After decades of growth and eyes to the future, the GJ Cahill Company sought to update their brand and unify their marketing.
As Art Director at Idea Factory, I modernized the use of their signature “C” icon, introduced greater dimension through the use of colour, and updated to a modern typeface. The resulting logo is a nod to Cahill’s roots – with a readable and more clearly expressed form.
The new brand was rolled out over marketing collateral, internal programs, building signage, vehicle graphics, web, and video. We also created a comprehensive brand standards guide to help assist the marketing program going forward.
Cahill’s new brand is a confident step into the future as an industry leader.